Website Copywriting 101
Your complete guide to writing website copy that sells
I've been designing websites for clients since 2012. During all those years, I've found that website owners struggle most with writing their own website content. While they might know what they want to say, they find it difficult to structure their content. Usually, they'll find themselves rewriting and restructuring their content over and over again during the web design process. As their vision unfolds, they learn that copy for websites is more than just paragraphs of enticing text.
Their questions usually include the following:
- How long should my copy be?
- How many keywords should I include?
- How do images and artwork come together with my copy?
- How do I determine where to place a call to action?
- How do I write sensible copy for SERPs?
- How do I include long-tail keywords?
- How do I write great meta data for my pages, posts and media?
- How do I write good anchor texts?
- How can I break up my overall content in a sensible way?
Other questions website owners often have at the very beginning:
- What blocks of copy will I need for a landingpage vs. a multi-page website?
- Do I even need several pages to achieve my goals?
Questions towards the end of the project include:
- Should I hire a proofreader?
- How can I control what text displays when my content is shared on social media?
- Should I update my copy for SEO purposes?
If you have the same questions, then this course is for you. It bases on a service package I sell to more than 80% of my web design clients. I call it the "Website Prompts".
The "Website Prompts" is a collection of prompts that I put together for my clients after we've talked through their project, goals, and client/customer avatars, and after I've built a wireframe for them. With these prompts they understand what kind of copy is necessary for different sections on their website. And they also learn what on-page SEO, SERPs, metadata, anchor links, CTAs, and more are.
In this course, we will go through the exact same steps, from unfolding your vision to wireframing your website. You will take away your very own "Website Prompts" to guide you through the copywriting process for your website. Together, we will answer all the questions listed above and more.
Please note that during this launch week (July 1 - 7), additional sections and lessons are published daily.
Course Curriculum
Your Instructor
Hello, my name is Tanya and I'm the Lead Translator and Web Designer at Mrs. Divi. I will share with you some of the most valuable lessons and learnings I've worked hard for over the past 20+ years to help you own your freelance business, build your brand, and find your dream clients. Are you ready to ignite change?
If you ever need to get in touch with me, send me an email or get a hold of me on Skype (tanya.quintieri).